Perhaps you think Star Trek fans rejoiced at the new trailer the way Star Wars fans did at the first trailer for The Force Awakens.
STAR TREK is . . .
A one-hour dramatic television series.
Action - Adventure - Science Fiction.
The first such concept with strong central lead characters plus other continuing regulars.
STAR TREK is a "Wagon Train" concept--built around characters who travel to worlds "similar" to our own, and meet the action-adventure-drama which becomes our stories . . .
The time is "Somewhere in the future". It could be 1995 or maybe even 2995. In other words, close enough to our own time for our continuing characters to be fully identifiable as people like us, but far enough into the future for galaxy travel to be thoroughly established (happily eliminating the need to encumber our stories with tiresome scientific explanation).There's nothing here that precludes this new movie from being accepted as Star Trek. It's action-adventure-science fiction. It has strong central lead characters (Kirk, Spock) and other continuing regulars (Uhura, Scotty, McCoy, etc.) who travel to worlds similar to our own and meet with action, adventure, and drama. So far, so good.
"But wait!" you say. "Isn't a real Star Trek story supposed to contain some kind of moral or message?" Right you are, imaginary person I conjured up for the sake of this article! And Star Trek Beyond is totally going to have that! Director Justin Lin spoke in an interview about how the Federation's expansionist philosophy will be questioned and weighed against the philosophy of the movie's principal antagonist. And Simon Pegg clarified what he meant when he said the studio wanted a story that was "less Star Trek-y" than the first draft that Bob Orci was to direct.
The problem, I think, is how that message or moral is conveyed. In the revised Writers and Directors' Guide for Season Two of the Original Series, Gene Roddenberry had this bit of instruction for how this should be handled:
Yes, we want you to have something to say, but say it entertainingly as you do on any other show. We don't need essays, however brilliant.
The Writers and Directors Guide also contained this important directive:
Build your episode on an action-adventure framework. We must reach out, hold and entertain a mass audience of some 20.,000,000 people or we simply don't stay on the air.
And if you watch the Original Series, that's exactly what it did. Yes, many of the stories had a message of some kind, but it was usually delivered by Captain Kirk after he'd spent the entire episode running, jumping, and punching out the aliens of the week. When modern movie studios spend over $100 million on a summer blockbuster, they expect an even higher action quotient. Star Trek was always intended to be mass market entertainment and has always made certain compromises as a result, as Gene Roddenberry once explained in a letter to Isaac Asimov.
"But, but" you sputter, "the new trailer has this in it":