The Walt Disney Company has created a monster. I’m sure that’s not what they set out to do. They saw the success the various Comic-Con style conventions were having and decided that all those Disney fans out there would relish the chance to pay admission for the privilege of crowding into a packed convention center to buy overpriced merchandise and have the company’s newest offerings aggressively marketed to them.
However, as is often the case when Disney tries to copy what all the cool kids are doing, they made a critical mistake. One of the main things that makes Comic-Con so popular, besides the Slave Leia cosplayers, is the announcements about various upcoming things. There’s always news about some highly anticipated comics event, genre film, or TV show. People are conditioned to expect Big Announcements at these types of conventions, and therein lies Disney’s problem. You see, the stuff that’s promoted at the annual Comic-Con is generally stuff that will hit the market before the next year’s Con. Studios don’t use Comic-Con to promote projects that are several years from seeing the light of day. That’s exactly what Disney did, though, when they announced the New Fantasyland project for Florida’s Magic Kingdom at the first D23 Expo in 2010. Now we’re conditioned to expect big announcements at every Expo.
So, when the Parks and Resorts presentation at this year’s Expo failed to yield anything new, the online Disney fan community erupted with howls of outrage. The way it sounded, you’d think the Walt Disney Company killed their dog. People I like and respect were comparing the company to an abusive boyfriend, because the plight of abused women is so similar to that of aggrieved Disney parkgoers with a sense of entitlement, isn’t it?
Disney has really painted themselves into a corner with this Expo thing. They’ve pretty much guaranteed that every Parks and Resorts presentation from now until the end of time will have one of the following outcomes:
- Disney makes a big announcement, and the fans immediately take to the Internet to complain about its shortcomings.
- Disney fails to make a big announcement, and the fans immediately take to the Internet to complain about that.
Let’s get real, guys. Disney is in the middle of three large projects: WDW’s New Fantasyland, California’s DCA overhaul, and Shanghai Disneyland. Neither will be finished anytime soon. If you seriously think that Disney has done you wrong by not announcing another E-Ticket attraction this year, then your car has arrived:
Enjoy the ride.